Pursuit Marketing is a Glasgow-based marketing agency that specialises in the delivery of a profitable campaigns to the technology industry. It is on target to achieve a £2M turnover by the end of the current financial year
“We love that Recruitment Genius has a great pool of candidates, talent that has full visibility of our employment opportunities for a fixed cost”
The challenge
Pursuit Marketing has recently invested in an advanced training programme. Its strategy is to recruit people based on attitude not experience. The increasing costs of recruitment agencies are prohibitive, especially for a company that prefers to invest in its employees; hence recruitment budget is tightly managed. As a result, Pursuit Marketing has used different job boards and services with varying results.
The approach
Recruitment Genius has helped the company simplify its recruitment process and support its growth targets. The synergy between the simple, fixed-cost service that Recruitment Genius offers and the services offered by Pursuit Marketing was a defining feature for the company.
Being able to localise the results using Recruitment Genius has enabled the company to attract people who live within easy reach of its office, which was a significant factor.
“Its innovative flat fee recruitment model fits over requirements well and helps to increase our brand awareness within the local area”